Updated on
April 25, 2024 by Gemma Davison

23andMe Pricing: Is It Really Worth Your Money in 2023?

23andMe Pricing: Is It Really Worth Your Money in 2023?

In the world of personal genomics and biotechnology, 23andMe stands out with its direct-to-consumer genetic testing kits, offering individuals a gateway to uncovering insights about their ancestry, health predispositions, and even traits influenced by their DNA. With 23andMe, people have the opportunity to explore their genetic makeup, gaining personalized insights into their family history and well-being.

Now, let’s discuss the financial aspect. 23andMe provides various packages, each at a distinct price point, depending on the depth of information you seek. Naturally, the larger the package, the higher the price. Understandably, cost is a significant consideration, and it’s important to have clarity on what you’re receiving in exchange for your investment.

While 23andMe does a stellar job, keep in mind there are other players in the market with competitive prices. Take MyHeritage, for instance. It’s a wallet-friendly choice for those exploring their roots. Not only is it less pricey, but MyHeritage also has a mammoth database of records and DNA samples. That bigger collection boosts your chances of finding long-lost relatives or expanding your family tree. So, while 23andMe rocks, if cost is a major deal-breaker, MyHeritage might be a solid alternative to mull over.

In-depth Analysis of DNA Testing from 23andMe

Quick Overview of DNA Analysis of 23andMe

The table below shows some of the insights you can expect from DNA analysis from 23andMe, depending on whether you choose to include health testing.

Ancestry Traits Health Risks Wellness Carrier Status
  • 1,500+ regions covered
  • mtDNA & Y-DNA analysis
  • Family tree builder
  • DNA matches
  • Ability to match musical pitch
  • Bald spot, early  hair loss, red hair, and hair thickness
  • Bitter taste
  • Cheek dimples and cleft chin
  • Eye color
  • Fear of heights
  • Motion sickness
  • Sweet vs. salty
  • And much more…
  • Type 2 diabetes
  • Breast and ovarian cancer
  • Celiac disease
  • High cholesterol
  • Heart disease
  • Anemia
  • Nerve and heart damage
  • Late-onset Alzheimer’s disease
  • Parkinson’s disease
  • And more…
  • Alcohol flush reaction
  • Caffeine  consumption
  • Deep sleep and sleep movement
  • Genetic weight
  • Lactose intolerance
  • Muscle composition
  • Saturated fat and weight
  • Autosomal recessive polycystic kidney disease
  • Bloom syndrome
  • Cystic fibrosis
  • D-Bifunctional protein deficiency
  • Familial hyperinsulinism
  • GRACILE Syndrome
  • Gaucher disease
  • Type 1 muscular dystrophy
  • Hearing Loss and deafness
  • Sickle cell anemia
  • And much more…

Ancestry + Traits

23andMe’s Ancestry + Traits package, their most cost-effective option, offers extensive details about your ethnic and geographical origins along with insights into various genetic traits. It analyzes your DNA across more than 1,500 geographic regions, providing in-depth information about your ethnicity, ancestral locations, and migration patterns.

A distinctive feature of 23andMe is its thorough analysis that includes autosomal DNA, Y-DNA, and mtDNA, which provides a comprehensive view of your ancestry. Y-DNA, transmitted from father to son, and mtDNA, passed down the maternal line, illuminate your lineage from both parental sides. This detailed examination helps pinpoint your maternal and paternal haplogroups, enhancing your understanding of your ancestors’ origins and their historical journeys.

Furthermore, 23andMe introduces an intriguing feature known as Chromosome Painting. This visual representation illustrates the distribution of your ethnic heritage across all 23 pairs of chromosomes. It not only highlights your European, Asian, African, and American lineage but also identifies any inherited Neanderthal DNA.

The Ancestry + Traits package includes an optional “DNA Relative Finder” tool, which identifies potential relatives within 23andMe’s extensive database. Your report will detail the number of DNA matches and the degree of relatedness. With the consent of both parties, you can connect with newfound relatives and explore their ancestry reports, making it a valuable resource for building your family tree.

You’ll also receive over 30 reports with evaluations of your genetic predispositions for a number of traits, including, but not limited too:

  • Taste preferences
  • Eye color and hair color
  • Facial features
  • Early hair loss

Test Your Ancestry with 23andMe!

Health + Ancestry

Upgrade to Health + Ancestryfor everything in the Ancestry + Traits package, plus a comprehensive health report. With 23andMe’s health test you can:

  • Discover your genetic risk for 13 common diseases including certain breast cancers, type 2 diabetes, Parkinson’s disease, and more
  • Learn your carrier status for 44 congenital conditions that you could pass on to your children, such as sickle cell anemia, cystic fibrosis, Bloom syndrome, Tay-Sachs disease, and others.
  • Explore how your DNA may impact 8 wellness factors, including alcohol flush reaction, sleep movement, and caffeine consumption
  • Access a detailed Health Action Plan with recommendations for a healthier lifestyle, based on your genes.

If you already have an ancestry report from 23andMe you can buy a health report for a small fee, without having to submit another DNA sample.

Test Health with 23andMe!

VIP Health + Ancestry

The VIP Health + Ancestry service from 23andMe allows two people to be tested, which is useful for two main reasons:

  • A couple planning on having children can determine if they are both carriers for genes linked to congenital diseases that can be passed on to offspring.
  • Women can’t take a Y-DNA test, so she can ask a male biological relative to take one for her to trace their paternal ancestral line.

The VIP service costs twice the price of two standard Health + Ancestry test kits, but for the extra cost, you get overnight shipping, priority lab processing, 12 months of premium support, and a 30-minute, one-on-one “walkthrough” for your ancestry results.

How Do Other Vendors Compare?

23andMe provides a wealth of ancestry and health information, but there are DNA tests available from other leading providers, which may be better suited to your needs.

Other Ancestry DNA Tests to Consider

  • MyHeritageDNA provides less ancestral information, by only analyzing autosomal DNA and covering fewer geographical regions. However, you can upload an existing DNA file, for free DNA matches and draw on a huge database of historical records to build your family tree (at an extra cost).
  • AncestryDNA also only analyzes autosomal DNA and covers fewer geographical regions, but you do get a wealth of interesting historical information and DNA matches to other AncestryDNA users.
  • Living DNA’s test gives you a comparable amount of ancestry information, including your paternal and maternal ancestry, sub-regional ancestry, and DNA matches, however, it covers fewer regions and you get no Neanderthal DNA analysis.
  • Family Tree DNA’stests are more expensive but they are a good choice if ancestry is a priority, offering tests for familial ancestry, Y-DNA, and mtDNA, which provides an ethnic and geographic breakdown of your ancestry going back thousands of years.

What is the Best Ancestry DNA Test?

If you’re looking for incredibly detailed insights into your ancestry or have a family history that spreads across the world, go for 23andMe. You get an extensive amount of information on the ethnic and geographical origins of your ancestors, with a unique visual representation with “Chromosome Painting.”

For genealogy research, choose MyHeritage or AncestryDNA. You don’t get as much ancestral information as with 23andMe, but you do get DNA matches and access to billions of historical records (with a paid subscription).

Living DNA is great if you have British ancestry, with a break down into 29 unique subregions, so you can pin down your ancestors to specific counties, like Cornwall and Devon.

Pick Family Tree DNA to discover your ancient ethnic and geographical ancestry for both your family lines, with an mt-DNA test, and a number of Y-DNA tests to determine the origins of your surname.

Ancestry DNA Test Comparison Table

  23andMe MyHeritage AncestryDNA Living DNA FTDNA
# of Regions 1,500+ 42 350 80 25
Family Tree Builder
DNA Matches
mtDNA and Y-DNA
Neanderthal Heritage
Ancestral Migrations
Raw Data Upload
Starting Price $99.00 $89.00  $99.00 $105.00  $79.00 

Other Health DNA Tests to Consider

  • LetsGetChecked doesn’t analyze your DNA but does offer a wide range of at-home health and wellness blood tests, including vitamin tests, organ function tests, and screening for risk diabetes, coeliac disease, and bowel cancer, as well as a wide variety of STD tests.
  • Nebula Genomics offers whole-genome sequencing making it an excellent DNA test to discover genetic health risks and carrier status. Explore your entire genome for certain genes and purchase a membership for personalized reports with new ones added each week. Upload your raw DNA for free for access to over 30 traits at no cost.
  • MyToolbox Genomicsoffers both DNA and epigenetic testing to give primarily nutrition and fitness insights to provide personalized exercise, diet, and lifestyle guidance. A number of traits are covered, including skin, digestive, and eye health, immunity, weight loss, and respiratory virus risk.

What is the Best Health DNA Test?

The health DNA test from 23andMe provides a substantial amount of information from your DNA sample for a relatively low price. If you’re looking for a comprehensive health test that analyzes traits, disease risk, and carrier status, 23andMeis an excellent choice.

If it’s diet and fitness that is your primary concern MyToolbox Genomics provides actionable insights on the right foods and workouts for you, based on your genes.

If you have a single health concern, choose LetsGetChecked for its wide selection of wellness blood tests. For a more comprehensive look at your DNA and regular updates, go for complete genome sequencing from Nebula.

Health DNA Test Comparison Table

  23andMe LetsGetChecked Nebula MyToolbox Genomics
Traits Reports
Health Risk Reports
Carrier Status Reports
Diet/Nutrition Reports
Fitness Reports
Vitamin Reports
Starting Price $199.00 $89.00 $299.00 $199.00


The Bottom Line

Ancestry and health DNA testing from 23andMe provides more information than most and for a lower cost.

Both Ancestry + Traits and Ancestry + Health give a great all-around look at your DNA that offers a little bit of everything. But, if you’re solely interested in health insights, choose LetsGetChecked or Nebula Genomics.

For exploring your genealogy, Ancestry and MyHeritage can offer access to billions of historical records and family tree builders, but you’ll probably have to pay a subscription fee.

Shop 23andMe!


How accurate are the results from 23andMe?

23andMe’s ancestry results are exceptionally accurate, comparing your DNA to a database of more than 1,500 geographical reference populations to precisely ascertain your ethnicity and geographic roots. The health test identifies genetic markers associated with particular diseases and conditions. While the analysis of these markers is reliable, it’s crucial to understand that possessing a marker doesn’t guarantee the development of the associated disease; it merely indicates your risk level. If you have any concerns regarding your results, it’s advisable to seek guidance from your healthcare provider.

Is a 23andMe DNA test right for me?

If you’re really interested in your ancestry 23andMe provides insights that other leading vendors, like Ancestry and MyHeritage, don’t, such as the ancestry of your maternal and paternal lines, and whether you’re descended from Neanderthals.

Its health test also provides excellent value-for-money for those wanting an overall analysis of their disease risk and carrier status. But the insights don’t stop there, you also get trait reports on how your DNA may affect your sleep, exercise, diet, and much more.

How long does it take to receive my 23andMe results?

Your results are usually delivered within two to three weeks of the lab receiving your DNA samples, which is quicker than most other leading providers. For instance, AncestryDNA’s results take between four and six weeks, and MyHeritage takes around three to four weeks from receiving your sample.

Can 23andMe diagnose you with a disease?

The 23andMe health DNA test cannot detect or diagnose any diseases. It instead tells you if you have any of the genetic markers associated with certain diseases or if you’re a carrier for congenital conditions that you may pass on to your offspring.

Does 23andMe offer any regular or special discounts?

Yes! 23andMe has regular special offers, sales, and discounts throughout the year. Check out our 23andMe coupon page to ensure you’re getting the best deal.

Is there a subscription cost for 23andMe?

No, unlike other vendors like MyHeritage and AncestryDNA, which offer services like relative-matching and family tree building.

We rank vendors based on rigorous testing and research, but also take into account your feedback and our commercial agreements with providers. This page contains affiliate links. Learn more.
About Author
Gemma Davison
Gemma Davison

Gemma is an Applied Biology graduate who has always had an interest in DNA, spending a few years after her degree researching epigenetics. She always keeps up to date with the latest advancements in DNA technology and has even DNA-tested her puppy.

Gemma is an Applied Biology graduate who has always had an interest in DNA, spending a few years after her degree researching epigenetics. She always keeps up to date with the latest advancements in DNA technology and has even DNA-tested her puppy.